Social Media Policy

Police Mutual uses several social media platforms for organic and paid media activity, including Facebook, X (formerly Twitter), LinkedIn and others.

This policy outlines the conditions for using our official social media channels.

Acceptable Use

We encourage open, respectful, and lively discussion across our social media pages.
To help us maintain a safe and positive environment for everyone, please do not post or share anything (including text, images, or videos) that:

• Is threatening, abusive, indecent, or offensive
• Could be considered defamatory, misleading, or damaging to the reputation of any individual, organisation, the Police Service, or the UK Armed Forces
• Promotes discrimination of any kind (e.g. based on race, religion, nationality, disability, age, gender, or sexual orientation)
• Contains personal or confidential information, such as your address, phone number, or email.
  If you need to share personal details with us, please do so by contacting our Customer Services Team on 0151 242 7640
• Breaches any law or regulation
• Contains or links to malware, viruses, or harmful software
• Constitutes spam, repeated postings, or trolling behaviour

Please remember that social media sites are public spaces.
Anything you post to our accounts may be visible to other users and to Police Mutual.

For independent advice on staying safe online, visit Get Safe Online.

How We Manage Our Social Media Channels

We are responsible for the content that appears on our official pages.
To protect our community, we reserve the right to hide, delete, or report any content or comments that breach this policy or could reasonably cause offence.

Users who repeatedly break these rules may be blocked from engaging with our pages.

We will not remove comments that are critical of Police Mutual, provided they do not violate these guidelines.

Our social media accounts may be managed by Police Mutual employees and/or third-party partners working on our behalf.

Please note that all social media platforms also have their own terms of use.
If you breach those terms, the platform itself may remove your content or take further action independently of us.

This policy applies to all existing and future social media channels used by Police Mutual, including any new platforms we adopt, such as Reddit or YouTube.

Views and Comments

Any views or opinions expressed by users on our social media platforms are their own and do not necessarily represent those of Police Mutual.

If we wish to share, repost, or feature your content, we will ask for your permission first.

If you see any post or comment on our channels that causes concern, please contact our Customer Services Team on 0151 242 7640.

Intellectual Property Rights

We welcome you to share and engage with our content on social media.
However, all trademarks, company names, logos, and images used on our channels – unless otherwise credited – are the intellectual property of Police Mutual.

You must not use, copy, or reproduce them outside of the platform without our prior written consent.

Information We Collect and How We Use It

When you interact with our social media pages, we may collect and retain certain information about you (anonymous or otherwise), including how often you visit and engage with our posts.

Social media platforms may also share limited information with us, depending on your individual privacy settings.
This data helps us understand and improve how we communicate with our audience.

For more information on how we handle personal data, please refer to our Privacy Policy.

Governing Law

These terms are governed by English law.
Our social media channels are intended for UK audiences and designed for use within the United Kingdom.

Policy Updates

We keep our social media policy under regular review and will place any updates here. This social media policy was last updated in October 2025.