Social Media Moderation Policy

Police Mutual uses several social media outlets, including Twitter and Facebook. Read our full Social Media Moderation Policy in the expandable tabs below.

We encourage and welcome open, lively debate, but the decision to publish comments received via the external site remains at our discretion. The views expressed by any third parties are solely theirs and are not necessarily endorsed by Police Mutual.

We ask you to please bear in mind our guidelines when submitting comments. Where views have been sought, all comments will be considered before the response is published.

We pre-moderate all of the comments we receive on the Police Mutual website, which means that comments will not be published instantly on our website. Comments will be checked first by moderators who will monitor the site during normal working hours (0900 - 1730, GMT) and aim to process comments as quickly as possible.

This is not about censoring your views. The aim is to ensure that comments relate to the particular subject being discussed. Moderation will not be used to suppress legitimate, reasoned discussion. Sometimes there is a delay in publishing whilst we seek information from various sources to be included in our response to questions.

We will normally approve comments for publication as long as they:

Are on-topic. Please don't post messages that are not related, are abusive or contain profanity or foul language.

Respect other people. Comments should not be malicious or offensive in nature, and should not include ad hominem attacks against public or private figures.

Don't incite hatred on the basis of race, religion, gender, nationality or sexuality or any other personal characteristic.

Don't contain disparaging remarks or threats against countries, ethnicities or other groups of people.

Don't reveal personal details, such as private addresses, phone numbers, email addresses or other online contact details unless asked.

Are reasonably concise, and don't constitute spamming of the site (posting the same comment over and over).

Don't impersonate or falsely claim to represent a person or organisation.

Are not party political in nature. The Police force is always high on the political agenda, and whilst we acknowledge that references to political parties and their policies may often be inevitable, we reserve the right to exclude comments which are purely party-political in nature.

Don't include swearing, hate-speech or obscenity.

Don't break the law - this includes libel, condoning illegal activity, and breaking copyright.

Don't advertise commercial products and services - you can mention relevant products and services as long as they support your comment. We do not support advertising or soliciting links for personal blogs or websites.

Don't deliberately provoke other commentators.

Don't promote discussions or comments that instigate controversy.

Comments categorised under the above will be deleted

Police Mutual encourage comments and intelligent discussion on our social media pages and the website. When posting comments, please review and adhere to the moderation guidelines above. Police Mutual is not liable to respond to or engage in discussions that do not, directly or indirectly, relate to the business's values, operations and objectives.

Posting comments that repeatedly violate the moderation policy may result in your account being banned from the page.

All images posted to any of our social pages, except Facebook, are post-moderated. Any visual content that violates the moderation policy will be deleted. Users posting or sharing any images with Police Mutual:

Authorise us to publish the photos publically.

Agree the images do not violate or infringe any copyrights.

Agree that Police Mutual is not liable to seek permission to publish any photos that users initially share with us, including photos of children and those under the age of 18.

Agree that any images that are obscene or off-topic in nature or violate the privacy and safety of a user will be deleted.

We strive to make our social pages and website a positive environment for engaging our members, and reserve the right to update the moderation policy as needed. We value your opinion, and thank you for contributing to the discussion.

We reserve the right to suspend comments at any time, and remove comments older than six months. Where we choose not to publish a comment for a reason other than those listed above, we will reply to the commenter by email explaining our reason and inviting them to make appropriate changes so that the comment can be reconsidered.

We read every comment, and respond wherever we can.

If you find comments or images that may violate the moderation policy, you may report it to the moderators by emailing

Police Mutual uses Twitter, a free messaging service offered by a third party, as one tool in its efforts to communicate clearly, quickly and in an engaging manner to people interested in what we do. You can follow us @PoliceMutual

Twitter content delivered by Police Mutual includes (but is not limited to):

Links to news releases, blog posts, videos, guidance and other approved, publicly available Police Mutual resources.

Links to relevant information produced and published elsewhere (work of other Police forces organisations, news organisations and others). This can include videos, blog posts, and Retweets (RTs) from other Twitter users. (See below for our policy on RTs.)

Interesting facts, quotes or observations related to our work.

Topical questions related to our work intended to provoke discussion.

Retweets (RTs)

Tweets we repeat (RT) do not imply endorsement on the part of Police Mutual. We may Retweet news, links and personal observations we believe are relevant to the work we do.

Twitter as a source of official policy

Tweets should not be considered as the authoritative source of new policies or services from Police Mutual. Any change or evolution in Police Mutual's official position on legislation, guidance, investigations and audits will be communicated through more traditional channels: official publications and statements on our website, speeches, and media releases.

Importantly, our decision to RT should not be taken as explicit endorsement of any position or argument that may vary from Police Mutual's current official position, nor should it be taken as an indication of a possible shift in the current official position.


Police Mutual's decision to follow a particular Twitter user does not imply endorsement of any kind. We follow accounts on Twitter we believe are relevant to our work. This could include following the Twitter accounts of companies and other commercial enterprises (and/or their employees) who comment on Police related issues.


We commit to updating and monitoring our Twitter account during regular office hours: 0900 - 1730, GMT. However, like many Twitter users, we may monitor and respond at other times of the day. We accept no responsibility for lack of service due to Twitter downtime.

@Replies and Direct Messages

We will read all @replies and Direct Messages sent to us and, when possible, will respond to them.

Police Mutual Staff Tweeting

Some Police Mutual staff tweet under their own names or pseudonyms. Despite their professional affiliation with Police Mutual, their tweets do not represent the official position of the Board, and should be considered the product of each individual as a private citizen.

Police Mutual maintains a Facebook page where we communicate with users who choose to Like us and agree to be made aware of our products, receive news and general communication.

Facebook Moderation Policy

Police Mutual reserves the right to monitor all postings to its Facebook page. All image and videos on our page are pre-moderated and approved subject to moderation guidelines mentioned above. Individuals commenting in their official capacity on any platform must identify their Agency relationship. Comments that contain the following will be deleted:

Political endorsements of parties, candidates, or groups

Commercial endorsements of products, services, organisations, or other entities

Content that infringes on copyrights

Discriminatory, racist, abusive, obscene, inflammatory, unlawful, or otherwise objectionable statements, language, or content

Solicitations of funds

Procurement-sensitive information

Any images which do not adhere to the guidelines mentioned above will not be approved for posting.

Find out more about giving us feedback or making a complaint here.

If you have questions about this policy, please contact